Launch Event

“The Heartbeat of Commerce”
performed by the Beatbox Collective

On December 12 2023, we launched Rithum, establishing a new beat to modern e-commerce by uniting two industry leaders—CommerceHub and ChannelAdvisor under a single brand. Rithum enlisted the artistic and award-winning talents of the Beatbox Collective from London to generate launch excitement during the company’s employee event. Have a listen to the Beatbox Collective perform Rithum’s very own track, the Heartbeat of Commerce.


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