Market Guide for Retail Media Networks 

According to a Gartner® report, “Retail media advertising spend is projected to reach $130 billion by 2028, an increase of $68 billion in 2025.” You may already be leaning more into retail media, but deciding where to invest is only getting harder. 

If you’re evaluating how to prioritize retail media network spend, this report is here for you. Gartner notes that “CMOs can use this research to understand the retail media market dynamics and key trends shaping the future of commerce media.” 

Get your copy of this Gartner® report to see: 

• “Gartner’s Retail Media Network Prioritization Matrix” 
• The “Must-Have Capabilities” for retail media networks 
• The drivers of the “Explosive Growth and Diversification of Retail Media Networks” 
• The “Retail Media Network Advertising Roadmap”