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Blog, Report
October 29, 2024

Three Reasons Why Retailers and Brands Are Choosing to Sell Through Online Marketplaces

Retailers and brands are ramping up their use of third-party (3P) commerce as part of their e-commerce selling strategy. Here are three reasons why retailers and brands are using the business model as part of their multichannel selling strategy from our “The State of 3P Commerce Report."
3P Commerce
Read Time: 3 Minutes
Blog, Report
October 22, 2024

Introducing The State of 3P Commerce Report

Rithum has released its first annual “The State of 3P Commerce” report, conducted by Wakefield Research.
3P Commerce
Read Time: 4 Minutes
Blog, Event
October 18, 2024

Advertising Week 2024: How Retail Media Continues to Evolve

Advertising Week hosted its 20th year of one of the industry’s most anticipated events last week in New York City. From how to integrate AI thoughtfully into marketing, to ongoing measurement enhancements, to growth in the retail media industry and the general media landscape, topics from the event touched on the most pressing issues and opportunities for marketers in the coming year.
Digital Marketing, Retail Media Advertising
Read Time: 3 Minutes
Blog, News
October 10, 2024

Rithum Names New CMO and CFO

Rithum announced two new executive appointments: Suzin Wold joins as Chief Marketing Officer (CMO), and Mike Vantusko joins as Chief Financial Officer (CFO). 
Rithum
Read Time: 3 Minutes
Blog
October 09, 2024

Rithum Wins 2024 w3 Silver Award for Creative Innovation-AI Utility Integration for AI Magic Mapper

Rithum has won the w3 Silver Award for Creative Innovation-AI Utility Integration for AI Magic Mapper. The award recognizes Rithum’s AI Magic Mapper as the “Most Innovative Use of AI as a Tool in a Project.”
Artificial Intelligence, Brands & Suppliers, Marketplaces
Read Time: 2 Minutes
Blog
October 07, 2024

How to Maximize Retail Media ROI During the Holidays

There is much that can be done now to prep for the holidays to maximize retail media revenue through the end of the year.
Digital Marketing, Retail Media Advertising
Read Time: 3 Minutes
Blog
October 03, 2024

How Brands Can Use AI-Powered Channel Expansion to Sell More this Holiday Season

Here is how Rithum’s AI Magic Mapper can help brands automate categorization on marketplaces in time for holiday peak selling season.
Artificial Intelligence, Marketplaces
Read Time: 2 Minutes
Blog
September 24, 2024

What Performance Metrics Really Matter in Onsite Retail Media?

Learn what metrics help retailers and brands understand campaign success to thrive in a retail media network.
Marketplaces, Retail Media Advertising
Read Time: 4 Minutes
Blog, News
September 18, 2024

Rithum Appoints Tech Industry Leader Lou Keyes as New CEO to Accelerate Growth for Retailers and Brands

Today, Rithum announced the appointment of Lou Keyes as its new Chief Executive Officer (CEO). Keyes, who joined the company as Chief Revenue Officer (CRO) in June, will succeed Bryan Dove, who had served as CEO since 2021.
Rithum
Read Time: 2 Minutes

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