Our Leadership

Aarthi serves as Chief Technology and Product Officer at Rithum. She is responsible for engineering, product management, and product design for the company’s SaaS solutions, delivering increased e-commerce agility, growth, and efficiency for customers across its network. Her career spans over eighteen years, leading product strategy and building products that billions of people use every day at Microsoft, Meta, and Netflix. In addition to her corporate experience, Aarthi is also an entrepreneur building, scaling, and selling multiple e-commerce companies. She is an active angel investor supporting early-stage technology startups, a frequent speaker, and co-hosts one of the top technology podcasts.

Lou leads our global sales, customer success and marketing teams. He is a seasoned executive with more than 30 years of experience in technology and business process outsourcing. Lou is an innovator and catalyst for driving client satisfaction, transformation, and revenue growth, with an extensive background with public and private companies.

Keyes is known for his experience building and leading successful sales and client service teams to help clients achieve complex business objectives while seeing significant increases in both revenue growth and profitability. Prior to Rithum, Lou was the Chief Sales Officer at Conduent Inc. (Nasdaq: CNDT) where he led a comprehensive, successful transformation of its growth engine.

Doug is responsible for providing legal direction and support for Rithum’s legal and business needs. Before joining Rithum, Doug served for ten years as in-house counsel to Infor, a multi-national software-as-a-service (SaaS) and on-premises enterprise software company with over 14,000 employees and operations in over 200 countries and territories. Prior to that, Doug was a transactional lawyer for six years at Mintz Levin Cohn Ferris Glovsky and Popeo PC, a full-service Boston law firm where he represented companies and investors in corporate finance, M&A and securities transactions, and a wide array of general corporate matters. After graduating from Boston College Law School, Doug served as a law clerk to the Hon. Justice Neil Lynch at the Massachusetts Supreme Judicial Court. Doug enjoys skiing and snowboarding, live music and has an unhealthy interest in Boston sports teams.

Erik is responsible for setting the overall strategy and vision for the company. He leads corporate development activities, including M&A, and strategic management initiatives to support the operationalization of the company’s strategy into enterprise-wide goals and objectives. In addition, Erik oversees Rithum’s business intelligence/analytics team. Erik has been with Rithum for 22 years. He started as an intern. He briefly left Rithum in 2006 to start a consulting and software development lab that launched multiple e-commerce products, including a product content management system and a supplier search engine, and transformed a small newswire service into a cloud-based EdTech provider with over 500 university customers. Erik rejoined Rithum in 2012 to help reposition and grow the company. He has his MBA and BA in business administration from the State University of New York at Albany. Erik enjoys spending time with his family.

Roxi is currently an Operating Partner at Insight Partners and is leading Rithum’s Finance operations on an interim basis. Roxi brings decades of success as a senior business executive where she scaled global technology and medical technology companies. She has held CFO positions at multiple companies, driving capital allocation, building analytics capability, expanding profitability and leading growth initiatives. Roxi is a CFA shareholder and has a MBA from the University of Minnesota

Janay leads Rithum’s People team. She has a passion for creating and building high-performing workplace cultures. She brings more than 14 years of HR experience building teams and fostering career and professional development and growth at fast-moving tech companies. Prior to joining Rithum, Janay served as VP of People Strategy at Dsco. Janay graduated from Westminster College, in Salt Lake City, Utah. Outside of work, Janay enjoys spending time with her family and is an avid yogi, Peloton rider and loves going to the ballet.