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Blog, Veranstaltung
Oktober 18, 2024

Advertising Week 2024: How Retail Media Continues to Evolve

Advertising Week hosted its 20th year of one of the industry’s most anticipated events last week in New York City. From how to integrate AI thoughtfully into marketing, to ongoing measurement enhancements, to growth in the retail media industry and the general media landscape, topics from the event touched on the most pressing issues and opportunities for marketers in the coming year.
Digitales Marketing, Retail Media Advertising
Lesezeit : 3 Minuten
Blog, Nachrichten
Oktober 10, 2024

Rithum Names New CMO and CFO

Rithum announced two new executive appointments: Suzin Wold joins as Chief Marketing Officer (CMO), and Mike Vantusko joins as Chief Financial Officer (CFO). 
Rithum
Lesezeit : 3 Minuten
Blog
Oktober 09, 2024

Rithum Wins 2024 w3 Silver Award for Creative Innovation-AI Utility Integration for AI Magic Mapper

Rithum has won the w3 Silver Award for Creative Innovation-AI Utility Integration for AI Magic Mapper. The award recognizes Rithum’s AI Magic Mapper as the “Most Innovative Use of AI as a Tool in a Project.”
Artificial Intelligence, Marken & Lieferanten, Marketplaces
Lesezeit : 2 Minuten
Blog
Oktober 07, 2024

How to Maximize Retail Media ROI During the Holidays

There is much that can be done now to prep for the holidays to maximize retail media revenue through the end of the year.
Digitales Marketing, Retail Media Advertising
Lesezeit : 3 Minuten
Blog
Oktober 03, 2024

How Brands Can Use AI-Powered Channel Expansion to Sell More this Holiday Season

Here is how Rithum’s AI Magic Mapper can help brands automate categorization on marketplaces in time for holiday peak selling season.
Artificial Intelligence, Marketplaces
Lesezeit : 2 Minuten
Blog
September 24, 2024

What Performance Metrics Really Matter in Onsite Retail Media?

Learn what metrics help retailers and brands understand campaign success to thrive in a retail media network.
Marketplaces, Retail Media Advertising
Lesezeit : 4 Minuten
Blog, Nachrichten
September 18, 2024

Rithum Appoints Tech Industry Leader Lou Keyes as New CEO to Accelerate Growth for Retailers and Brands

Today, Rithum announced the appointment of Lou Keyes as its new Chief Executive Officer (CEO). Keyes, who joined the company as Chief Revenue Officer (CRO) in June, will succeed Bryan Dove, who had served as CEO since 2021.
Rithum
Lesezeit : 2 Minuten
Blog
September 13, 2024

How to Transform Your Wholesale Business into a Successful Marketplace Business

Learn why brands, wholesalers, and manufacturers are diversifying their selling models and rethinking their D2C strategy.
3P Commerce, Amazon
Lesezeit : 4 Minuten
Blog
September 11, 2024

How Sellers Can Prepare for Amazon Prime Big Deal Days 2024

Amazon Prime Big Deal Days is set for October 2024. Here are four ways sellers can automate their multichannel selling strategy.
Amazon, Amazon Advertising
Lesezeit : 5 Minuten

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