We are proud to share that Rithum has been awarded a 2024 Silver Davey Award for Creative Innovation-AI Utility for AI Magic Mapper. The Davey Award is the latest recognition highlighting Rithum’s dedication to innovation in artificial intelligence technology.
AI Magic Mapper allows brands to upload a product catalog fast. It achieved 99% accuracy in category recommendations for a clothing and apparel company with approximately 14,000 products in minutes, compared to the hours it took previously.
The Davey Awards is an international competition that recognizes creative and marketing work from leading businesses. It is inspired by the story of David defeating “the giant Goliath with a big idea and little rock. The annual International Davey Awards honors the achievements of the ‘Creative Davids’ who derive their strength from big ideas, rather than stratospheric budgets,” according to the Davey Awards.
This year, the Davey Awards received thousands of entries from ad agencies, interactive agencies, production firms, in-house creative teams, graphic designers and public relations agencies.
The Davey Awards is sanctioned and judged by the Academy of interactive and Visual Arts (AIVA). It is an invitation-only body consisting of professionals in media, advertising and marketing firms. AIVA members include executives from organizations such as Condé Nast, Disney, GE, Keller Crescent, Microsoft, Monster.com, MTV, Push., Publicis, Sesame Workshops, The Marketing Store, Worktank, Yahoo! and others, according to the Davey Awards.
“Receiving this Davey Award for AI Magic Mapper highlights the quality and innovation of the work we’re achieving. I’m proud of the Rithum team and excited for our continued progress in AI-driven solutions.”
Lou Camassa, Director of Product Management, Rithum
AI Magic Mapper uses technology to give brands flexibility and speed to increase sales
AI Magic Mapper uses artificial intelligence to help brands automate critical processes and quickly expand marketplace onboarding.
The tool allows sellers to:
- Expand to new channels and sell through marketplaces faster. Brands can use the tool to select their target channels and associate product assortments using predefined labels. AI automatically categorizes products, reducing hours of spreadsheet tasks into a minutes-long process.
- Process and validate catalogs efficiently, ranging from thousands to millions of SKUs.
- Receive detailed views of recommended categories. This allows brands to conduct quick spot-checks and refinements when needed. Brands can quickly make adjustments based on seasonal trends or promotional strategy.
Learn more about how the Rithum for Brands suite of tools can help your business grow profitably. Schedule a personal demo today.
