Shopper behavior is moving faster than retail readiness

58% of shoppers say their trust in a brand drops when AI gives them the wrong product information. And 95% never visit your site to double-check. They just move on. Based on a survey of 1,046 online shoppers across the U.S. and U.K., this report from Rithum and Retail Dive shows how AI is reshaping the way consumers find, evaluate, and choose products, and where the gaps in pricing accuracy and product content are costing brands and retailers the most.