Rithum powers connections for thousands of brands to sell on TikTok Shop in the U.S.

Latham, NY – September 14, 2023 – To provide an exceptional in-app shopping experience for its one billion active users, TikTok Shop is implementing ecommerce solutions from Rithum, one of the world’s largest commerce networks and provider of software solutions connecting supply, demand, and delivery for retailers and brands globally. By implementing Rithum’s unified commerce platform, TikTok will now have the ability to access tens of thousands of brands on Rithum’s vast network that want to sell and market their products in the popular TikTok Shop.

TikTok Shop is an innovative new shopping feature in the app which enables merchants, brands, and creators to showcase and sell products directly on TikTok through in-feed videos, TikTok LIVEs, and product showcase tab. TikTok Shop leverages the app’s ability to cultivate emerging fashion and shopping trends to promote and sell products to TikTok’s massive user base. Thanks to the platform’s unique, diversified and interest-based recommendations, TikTok gives brands enormous advertising and selling potential to an audience of consumers ready for the next big thing.

Rithum‘s marketplace integration solutions provide a streamlined connection for brands to connect to TikTok Shop with advanced onboarding tools and APIs. Additionally, Rithum Digital Marketing solutions will generate extensive awareness and engagement capabilities across its network to drive increased revenue growth opportunities for TikTok. Rithum’s recent merger with Rithum created a significantly expanded network of over 40,000 retailers and brands, and a growing portfolio of end-to-end commerce, marketing, and delivery solutions for global businesses.

“We’re excited to partner with Rithum to bring new opportunities to the TikTok community and drive shopping moments directly through TikTok Shop in the US. This integration will enable sellers to efficiently streamline their TikTok Shop by syncing daily operations to their ecommerce platform of choice,” said Marni Levine, Head of TikTok Shop Operations, SMB.

“We are pleased to have a market leader like TikTok as a powerful partner in our journey to reimagine the future of social commerce.  TikTok Shop has the potential to demonstrate the mass appeal of in-app shopping, and we’re generating a lot of excitement from brands across our network that want to sell on their platform,” said Pete Elmgren, Rithum CRO. “The world’s leading marketplaces trust Rithum to help them launch and scale curated product assortments, and drive agile, profitable ecommerce growth. Our ability to deliver this at scale for both our suppliers and retailers through the world’s largest commerce network is truly game-changing and rewarding for all of us at Rithum.”

About Rithum
Rithum™ is the industry’s most influential and trusted commerce network, helping brands, suppliers, and retailers work together to deliver connected e-commerce experiences. The Rithum platform helps brands and retailers accelerate growth, optimize operations across channels, scale product offerings and enhance margins.
Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end. More than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Rithum is the heartbeat of commerce.