Rithum has won the w3 Silver Award for Creative Innovation-AI Utility Integration for AI Magic Mapper. The award recognizes Rithum’s AI Magic Mapper as the “Most Innovative Use of AI as a Tool in a Project.”
The w3 Awards celebrate digital excellence by honoring outstanding work across websites, marketing, video, mobile sites and apps, social, podcasts, and emerging tech. It is sanctioned by the Academy of Interactive and Visual Arts (AIVA), an invitation-only body consisting of leading digital marketing and creative experts.
AIVA is an assembly of professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.
“This award is a testament to the exceptional work we’ve been developing. It sets the stage for many more exciting achievements in AI-driven innovation at Rithum. Congratulations to the entire team for their hard work and dedication.”
– Lou Camassa, Director of Product Management, Rithum
AI Magic Mapper helps brands solve labor-intensive product catalog management by automating categorization on marketplaces
Artificial intelligence allows brands to quickly expand marketplace onboarding through AI Magic Mapper. This innovation is significant because it solves a common problem for brands with large product catalogs consisting of tens of thousands of SKUs. It can be difficult to adapt product listings to meet the varying requirements for each marketplace including Amazon and Walmart.
Each marketplace has its own set of mandatory data fields. These include description, images, weight, and height details; and category classifications. Managing these can be a taxing process requiring employees to manually input data and update entries which can take days to weeks. Products must adhere to marketplace requirements as well as be positioned to appeal to consumers as they shop online.
Instead, brands can automate the category mapping process with AI Magic Mapper to select products to auto-categorize using AI. The tool also gives a review and acceptance of recommended categories. The entire process takes minutes instead of hours. The accuracy of AI-recommended categories are more than 90% in certain use cases, according to Rithum’s data. As a result, brands experience fewer listing errors and faster time to market.
Learn more about how the Rithum for Brands suite of tools can help your business achieve a profitable multichannel selling strategy. Schedule a personal demo today.
