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Before brands and retailers move further with agentic commerce, they need a clearer read on which shoppers want that kind of help and which do not.
In Quick Answer: Which Consumers Will Embrace Agentic Commerce? Gartner writes that “U.S. consumers show some signs of openness to agentic commerce, with readiness varying significantly by generation, income level and community type. While acceptance among younger, more affluent, and urban consumers might be expected, successful digital commerce leaders will adjust their investments more precisely to align with their target customers.”
For brands and retailers, the next step is to consider what that may look like for their own customer base.
What this looks like across customer groups
These findings will not apply the same way to every customer base. For example, “Specifically, 55% of respondents within the high-income and affluent demographics express willingness to adopt AI-assisted shopping.”
A brand or retailer serving those shoppers may see more openness than one serving a different mix of customers. That should shape how teams think about where to test, how fast to move, and how much of the shopping journey shoppers are ready to hand off.
For brands and retailers, the focus comes back to the customer. The better a company understands who it serves, the better it can judge where agentic commerce fits, where a lighter touch may work better, and where shoppers may want to stay in control.
Want the full picture? Download the report for the complete findings.
