Inspire the Decision Makers – Be the Brand They See First
Pinterest’s mission is to bring everyone the inspiration to create a life they love. In fact, 95% of Pinners state that Pinterest inspires them/gives them ideas for their life and 91% state Pinterest helps them achieve their goals. Eighty-nine percent of Pinners even used Pinterest for inspiration in a recent purchase.
People come to Pinterest in a planning mindset — they’re there to complete a project, decorate a home or style an outfit. It matches real-world shopping, similar to browsing a catalog or walking into a boutique with products that seem hand-picked for you. In 97% of searches, people aren’t looking for a specific brand, they’re looking for inspiration. Pinterest has a search-and-discovery engine, which is unlike other platforms.
This technology provides recommendations based on visually similar ideas and the client’s taste. Everything in Pinterest is shoppable. If a customer sees an item on Pinterest they’d like to buy, they can click through to the retailer’s site to purchase it if it’s a Product Pin. Or even if it’s not a Product Pin, Pinterest can use visual search technology to find a similar in-stock product that is.
Driving more sales with inspired shopping Pinterest is where shoppers come to discover new brands like yours. Be there when Pinners are deciding what to buy next. After uploading a feed, merchants will unlock the following:
- Shop Tab: Enable your shop tab on your business profile to let Pinners know they can shop your products.
- Product Pins: When you upload your catalog, you’ll generate Product Pins for each item in your feed. Your content will appear organically through several inspired shopping experiences.
- Shopping Ads: Promote your products to reach more Pinners and optimize performance on shopping experiences like visual search.
- Collections: Show your entire collection with a new multi-image ad format.
- Dynamic Retargeting: Drive additional value with this efficient performance solution. Reach Pinners who’ve visited your site or who have items sitting in their cart.
- Conversions Insights: A new analytics dashboard that shows the total impact of your paid + organic Pinterest presence.
- Verified Merchant Program: Become eligible for increased distribution and access to new measurement tools.
With Pinterest, customers can discover products they love that they didn’t even know they wanted.
Reach out & start selling today!
