Developing a multichannel strategy can unlock new audiences for your brand and new opportunities for your products. It can also create a better, more seamless experience for your customers. And it can make your business more diversified and resilient to industry disruption.
As you examine your approach to e-commerce, a growth flywheel can be an effective, high-level way to think about your approach to the multichannel e-commerce landscape. Working through the flywheel can surface important questions.
In this eBook, we examine the challenges in each essential component in the multichannel growth flywheel and the strategies for success.