Whether you’re a brand or retailer, located within Australia or hoping to enter the Australian market from abroad, one thing is certain.
You must leverage marketplaces to find and engage with consumers.
After experiencing explosive growth during the pandemic, marketplaces in Australia continue to flourish as consumers gain confidence in and familiarity with the platforms. The opportunities are too significant to ignore. Sellers risk losing potential audiences and future profits if they don’t act strategically — and soon.
What’s driving marketplace growth? Consumer behaviour.
- Our 2023 global consumer survey (conducted with research firm Dynata) found that, in the last year, 46% of Australian consumers discovered products they’ve purchased online by browsing marketplaces
- Out of the $63.6B spent online in 2023, $15.8B was spent on variety stores, especially marketplaces — and overall online spend for variety stores rose 9.1%, compared to 2022
- eBay’s enormous popularity in Australia has made it the top marketplace for B2B buyers in the country
- Australia is among the top three countries in Amazon’s fastest-growing markets (alongside Mexico and Brazil)
Consider a few marketplace facts…
- eBay’s Global Shipping Programme (GSP) enables sellers to fulfil orders quickly and easily
- MyDeal is known for their sophisticated fraud prevention processes
- Kogan.com gives sellers access to multiple marketplaces in Australia and New Zealand through one easy integration if you meet their New Zealand seller requirements
- Catch.com.au and Bunnings Marketplace are part of the Wesfarmers Group, placing them alongside other top Australian retailers such as Kmart, Target and Officeworks — all of which are also in the OnePass network
- Rithum can help Amazon sellers attain the Buy Box via dynamic repricing as well as ensure product listings are optimised and managed at a granular level
- OZSALE offers flexible integration to partners, with the option to deliver direct to consumers
Get more details — then act.
We give a quick overview of several top Australian marketplaces in our eBook, Australian Marketplaces You Should Know. Whether you’re new to marketplaces or looking to broaden your channel depth and reach more audiences, you’ll gain ideas and generate questions as you begin your research.
If you’re looking for more guidance navigating channel options, integrations and opportunities, our Managed Services for Marketplaces team can help.