Melbourne – October 24, 2023 – Rithum has hired Gordana Redzovski as Managing Director for the Asia Pacific region to lead the company’s ambitious growth plans.

Rithum is one of the world’s largest and most trusted commerce network, accelerating how brands, suppliers and retailers work together. It helps enable seamless ecommerce experiences across hundreds of channels through its merger with multichannel commerce solution Rithum.

With a specific focus on the Asia Pacific region, Redzovski will provide strategic guidance and direction in support of the company’s expansion plans. Based in Australia, she brings 15 years of experience in high-growth industries and expertise in leading and coaching high-performing teams.

Most recently, Redzovski was VP Retail APAC at Lightspeed Commerce where she successfully developed new revenue streams during the pandemic, launched Lightspeed Payments in Australia and led the integration of Vend and Lightspeed Commerce retail teams in APAC. She has also served in senior leadership roles at Deliveroo, and iSentia.

Pete Elmgren, CRO at Rithum commented:
“As someone who is known for her ability to engage stakeholders and deliver outstanding results by making data-driven decisions and galvanising teams, Gordana is an outstanding choice to lead APAC. She’s a seasoned executive who is passionate about driving operational efficiency and helping customers experience profitable growth.”

Gordana Redzovski, managing director for APAC at Rithum said:
“I’m thrilled to join the talented, flagship team at Rithum during this exciting period of transition and growth. Retailers and brands in APAC continue to seek out innovative partners to support their focus on enhancing the customer experience, and indeed business outcomes, through utilising a unified omnichannel approach.

“Working with Rithum, retailers and brands can expect the very best solutions, service and expertise, including access to the world’s largest and most trusted commerce network.”

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