M&S is partnering with one of the world’s largest commerce networks to enhance the customer experience as it aims to hit £1bn of third-party sales – a significant increase on its earlier, medium-term goal of £400m. Back in November, the retailer saw Ted Baker, Superdry, Lyle & Scott and Musto join its Brands at M&S platform and it said its new partnership with Rithum will allow the business “to expand assortment, boost customer engagement and loyalty, and attract new customers, while maintaining profitability with more agile and flexible merchandising and fulfillment.”
Rithum is one of the world’s largest commerce networks and provider of software solutions connecting supply, demand and delivery for retailers and brands globally. It is supporting M&S’s digital transformation journey by providing its Commerce Suite, which will enable the business to quickly expand assortment, boost customer engagement and loyalty, and attract new customers, while maintaining profitability with more agile and flexible merchandising and fulfillment.
Read the full story at Retail Gazette here.