Online shopping is here to stay — and so are all the fulfillment challenges that come along with it. More than 60% of consumers now expect free shipping orders to arrive within three days, and 93% want to stay informed throughout the delivery process. At the same time, fulfillment costs and carrier rates are on the rise.  It’s all taking a serious toll on retail profits. Which means retailers are faced with a difficult choice: Should you focus on delighting consumers or optimizing shipping costs?  With the right strategies in place, you can achieve both at the same time. The bottom line is this: Creating delightful delivery experiences doesn’t have to be a drag on profits. By focusing on the three areas described above, retailers have a tremendous opportunity to not only exceed expectations but optimize shipping costs, too. It means less expense for you, and more choice for your consumers.

Read the full story at Retail Dive here.