It’s a challenging time for the retail industry. On the one hand, e-commerce sales have exploded. But so have consumer expectations and other pressures that are squeezing profit margins. 

Despite e-commerce profitability challenges, many retailers are still managing to innovate — and they’re getting great results. Leading e-commerce solutions provider Rithum recently saw one leading retailer increase run rate gross merchandise value (GMV) by more than 200% in just 90 days. Another grew their business 100% in 12 months after finding a way to onboard new products and brands with less friction.

How did they do it? By unifying marketplace, drop ship and other partner models into one seamless strategy. Read the full article here