Published in Retail Dive.

As Generation Z enters adulthood, the retail industry is buzzing with debate about how best to adapt customer journeys to cater to this demographic’s unique shopping behavior. As lifelong digital natives, Gen Zers are experts in “outsmarting” traditional sales funnels and customer journeys, requiring retailers to stay several steps ahead in order to keep them engaged.

Our data-driven network of brands and retailers uniquely positions us to address these challenges, keeping overhead costs under control while keeping Gen Z shoppers engaged across all touchpoints. Read more in Retail Dive here.