Rithum, one of the world’s largest commerce networks, is partnering with Miravia, part of the Alibaba group, to power the marketplaces’ European expansion.

The partnership involves integrating Rithum’s ecommerce platform with Miravia’s operations, supporting Miravia’s aim to establish itself as a premier everyday ecommerce ecosystem that connects brands, buyers, and creators.

By adopting Rithum’s unified commerce platform, Miravia said it will gain seamless access to a robust ecommerce solution. The company will be able to connect with numerous brands, allowing them to showcase and market their products within the Miravia marketplace.

Read more at FashionUnited here.