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Vogue Business: Could Generative AI Solve Fashion’s Excess Stock Problems?
Aarthi Ramamurthy, chief product officer at ecommerce platform Rithum, which works with a wide range of companies, including Coach and Kate Spade owner Tapestry, agrees that generative AI currently relies too heavily on large cohorts of training data and is too complex to implement for everyday inventory management. Still, she argues that generative AI can play a “complementary role in inventory management by providing valuable support and enhancement.”
She adds: “AI can handle routine, mundane tasks and generate insights and recommendations that can be reviewed by experts and be actioned upon.” This allows the experts to focus on setting strategy and providing customer value, while AI systems can focus on data and insights to feed to the experts”
Read the full story at Vogue Business.
About Rithum
Rithum (formerly CommerceHub and ChannelAdvisor) is a leading global commerce solution that supports the entire commerce journey—from product listing and discovery to order fulfillment and performance optimization. By streamlining the path to purchase, Rithum enables brands and retailers to operate more efficiently, so they can maximize profitability.
With AI-powered automation, unified insights, and seamless integration across commerce and media channels, Rithum allows your team to focus on growth strategies while we handle the complexity of omnichannel orchestration. Whether you’re launching new products, expanding into new markets, or optimizing retail media campaigns, Rithum helps you turn every customer touchpoint into a revenue-driving opportunity.
Top global retailers and brands, such as Adidas, Best Buy, B&Q, Draper Tools, The Home Depot, and Zalando, trust Rithum to streamline their commerce operations and maximize results. With teams based in the U.S., U.K., Ireland, Spain, and Australia, we partner with clients worldwide to make commerce smarter, faster, and more connected.
Media Contact
Walker Sands, for Rithum
rithum@walkersands.com
