The California Consumer Privacy Act of 2018 (“CCPA”) became effective on January 1, 2020, and gives consumers that reside in California (“California Consumers”) the right to know what categories of Personal Information that ChannelAdvisor Corporation, including our affiliated entities (referred to collectively as “ChannelAdvisor,” “we,” “our,” or “us”), collects about them and how and for what purposes we use and share that information. “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household. Below are frequently asked questions about ChannelAdvisor’s observance of CCPA and how we handle Personal Information.

Is ChannelAdvisor bound by CCPA?

Yes, because ChannelAdvisor: 1) is a for-profit entity doing business in California that collects California Consumers’ Personal Information; and 2) has annual gross revenues in excess of $25 million.

Does ChannelAdvisor “Sell” Personal Information of Consumers?

ChannelAdvisor does not sell Personal Information of California Consumers. We do not expect this to change, but if it does, we will give the appropriate notices and meet any additional requirements under CCPA. Because we do not sell Personal Information, we do not include a “Do Not Sell My Information” opt-out option for consumers. Further, for our customers, ChannelAdvisor will not process your Personal Information for any commercial purpose other than providing services to you or your third-party service providers, nor will we retain, use, or disclose your Personal information outside of the scope of the agreement(s) we have with you or with your third-party service provider(s).  For California Consumers, ChannelAdvisor will not process your personal information for any commercial purpose other than to provide services to our customers and any third-party service provider(s) whom they designate.

What are your rights with respect to Personal Information ChannelAdvisor holds?

For our Customers who are Sellers on marketplaces and stores: In addition to the existing functionality available in the ChannelAdvisor application for customers to find, view and export order data for specific buyers, in January 2020 we also provided  customers with the ability to delete the Personal Information on such orders within our application. As such, customers can handle data privacy requests from their buyers themselves without any need for ChannelAdvisor’s assistance. Please be advised that customers may need to contact any other third parties who might have this data, such as any shipping providers whom you have configured to access it using our application.

For our Customers who are Advertisers on online marketing sites: ChannelAdvisor may collect Personal Information in our Digital Marketing application, such as the IP address of the user, which is collected through use of our Digital Marketing tracking pixel. If you are not using our Digital Marketing tracking pixel, then ChannelAdvisor will not collect the Personal Information of your prospective or actual buyers. If you are using our Digital Marketing tracking pixel, ChannelAdvisor might have IP addresses associated with your clients. In such cases, ChannelAdvisor will retain those IP addresses for 60 days, after which time they are automatically deleted. No affirmative request or action from you is needed in order to facilitate such deletion.

For our Partners: ChannelAdvisor may process Personal Information at the request of our customers — such marketplace sellers or advertisers who use your platform — in order to fulfill our contractual obligations with them. We can only locate Personal Information if we know the seller or advertiser with whom the buyer’s Personal Information might be associated. As such, in order for ChannelAdvisor to process valid CCPA data subject requests, such requests must also be made through the seller or advertiser who sold product(s) to the data subject in question. Because they are our customer, the seller or advertiser can then contact ChannelAdvisor to help facilitate your applicable request. Contacting the seller will also ensure that any other third parties in possession of related Personal Information will be notified.

For California Consumers: If you are a California Consumer, you have certain rights with respect to our use and disclosure of your Personal Information. However, ChannelAdvisor cannot help you exercise those rights without first obtaining additional information from the seller or advertiser who directed us to collect your data on their behalf. ChannelAdvisor processes Personal Information at the request of our customers (sellers and advertisers) in order to fulfill our contractual obligations with them. Your relationship is with the seller or advertiser who sold your product(s) to you, so we need the seller or advertiser to contact us directly in order to determine the account against which we should process a request regarding your Personal Information. In order for your data privacy request to be handled properly, please contact the seller or advertiser who sold your product(s) to you. If they need to contact us to help facilitate your request they will do so.

How can I get more information from ChannelAdvisor about CCPA?

You can contact us by calling us at 1-877-822-4341, by emailing us at, or navigate to ChannelAdvisor’s Privacy Policy.