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2026 is around the corner—and most commerce leaders aren’t ready. According to the new Rithum 2026 Commerce Readiness Index, 3 out of 4 executives say AI is advancing faster than they can keep up. Meanwhile, manual processes and messy data are slowing reaction time in a volatile market, while shifting consumer behaviors and new profitability pitfalls make it all increasingly complex and difficult to navigate.
To understand how commerce leaders are responding to pressures both internal and external, Rithum partnered with Wakefield Research to survey 200 retail and brand decision-makers across the U.S. and U.K. Respondents included C-suite executives, operations leaders, marketers, and technologists from companies of all sizes.
Watch this on-demand webinar for a 45-minute-deep dive into the five biggest readiness gaps facing brands and retailers—and how to fix them before they derail your 2026 strategy. You’ll leave with practical takeaways for automating at speed, improving data quality, and protecting margins even when the market doesn’t cooperate.
You’ll learn:
- The top 3 internal roadblocks limiting commerce agility
- Why AI is being built on “shaky foundations” (and how to fix it)
- The hidden gaps that survey data shows are draining your margins (and how to detect them)
- How to work towards enhanced data connectivity that drives faster, smarter omnichannel decisions
