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How to execute and optimize retail media campaigns across Amazon, Walmart, eBay, and beyond so you can turn every ad dollar into measurable revenue.
- $107B: Projected U.S. retail media spend by 2027
- 56% Of shoppers start their product search on Amazon
Everything you need to win at retail media
This ebook is packed with frameworks, benchmarks, and best practices developed by Rithum’s experts working with top global brands including Adidas, Best Buy, The Home Depot, and Zalando.
- The Retail Media Opportunity Understand why retail media is the fastest-growing ad channel and what it means for your brand’s visibility in an increasingly crowded ecommerce landscape.
- The State of Retail Media Deep-dive data on Amazon, Walmart, eBay, and emerging retail media networks—plus what the $107B opportunity means for sellers like you.
- The Strategy Pyramid Build a balanced program across catalog segmentation, brand protection, new customer acquisition, and competitor conquesting, each with its own targets and tactics.
- Increasing ROAS Efficiency Set per-strategy ROAS targets and learn when to push for efficiency vs. growth, so you’re never leaving money on the table in either direction.
- Retail Media Best Practices From Amazon A+ content and sponsored product targeting to account structure and campaign optimization — the tactics that actually move the needle.
- Automation at Scale Structure your account so campaigns run themselves. Stop manually managing what automation can handle better.
