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In this webinar, AI experts from Rithum and Accenture discuss what’s next in agentic commerce as it moves from visibility to transaction to tracking. They share a practical playbook for what to prioritize now with infrastructure and metrics before in-prompt checkout becomes a potential default.
What this session covers:
- Agentic AI as a customer: how the buyer journey is shifting from search to conversation to action
- The visibility problem: what agents surface, what they skip, and why the old SEO playbook might not hold
- Structuring for trust: product accuracy, metadata, and governance that keep recommendations reliable
- GEO advantage: optimizing content for conversational discovery using prompt-level insights (not keyword rank)
- Performance in the AI era: new metrics for share of voice, prompt-level visibility, and proving ROI
