Back to all
In 2026, retailers and brands put marketplaces at the center of digital commerce. They rely on Amazon, Walmart.com, and other marketplaces for reach and revenue, yet still wrestle with visibility, fees, inventory, and data integration. Based on a survey of 100 retail and ecommerce leaders, this eTail Insights report shows where marketplace strategies are working, where revenue is growing, and where cracks still show. Most expect marketplace sales to grow in importance over the next year, but few feel fully prepared.
Key insights from the report
Numbers capture the gap between marketplace ambition and readiness:
- 15% of organizations say they run a complete marketplace strategy; the other 85% are still developing or only defining their approach.
- 13% report very high product visibility across marketplaces; 87% see uneven exposure and inconsistent results.
- While confident in product listings, 33% say customer review and reputation management is only fair or poor, which can make it more difficult to convert shoppers to buyers.
Use Mastering the marketplace in retail and ecommerce as a planning tool in 2026. The findings help you benchmark your marketplace performance against peers, surface weak spots in operations and data, and decide where to focus 2026 investment so marketplaces become a reliable engine of profitable growth.
