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We surveyed 1,000+ U.S. and U.K. online shoppers on how AI is changing the way they discover, evaluate, and buy. The findings have real implications for how brands manage their product data, their presence, and their accountability in an AI-mediated commerce world.
The highlights:
- 58% of shoppers blame your brand when AI gives them the wrong product information
- $150K+ earners are 2× more likely to skip browsing entirely and buy through AI
- 1 in 5 shoppers discovered a brand they’d never heard of because AI recommended it
- 64% of 18–27 year-olds buy on an AI recommendation without verifying it anywhere else
Want a quick look? Check-out this one-pager with the big takeaways.
For the full read, download the The new discovery engine: How consumers are using AI to find, trust, and choose brands, and what’s at risk for those they never see.
