Rithum Announces Four-Year Agreement with Foot Locker Europe to Drive Ecommerce Growth
London—Rithum, a leading ecommerce enablement platform of thousands of retailers, brands and suppliers, today announced that Foot Locker Europe has signed a four-year agreement to help expand its product assortment and create a more efficient supply chain for its Foot Locker and Sidestep brands across eighteen European countries.
“We are excited to be working with Foot Locker Europe to help them drive growth via drop ship as part of their digital expansion strategy,” said Philip Hall, Managing Director Europe, Rithum. “With access to Rithum’s drop-ship network, we are enabling their large global brands and emerging brands to offer more product assortment and selection and cost-effectively share inventory to maximize fulfilment.”
“At Foot Locker, we’re committed to enhancing the consumer experience across all of our platforms,” said Vijay Talwar, Executive Vice President and Chief Executive Officer, EMEA, Foot Locker. “Building partnerships, which drive growth, improve delivery, and create greater access to product are key to delivering on our vision of creating unrivaled experiences for our customer.”
About Foot Locker Europe
About Rithum
Rithum™ is the industry’s most influential and trusted commerce network, helping brands, suppliers, and retailers work together to deliver connected e-commerce experiences. The Rithum platform helps brands and retailers accelerate growth, optimize operations across channels, scale product offerings and enhance margins.
Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end. More than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Rithum is the heartbeat of commerce.
About Rithum
Rithum (formerly CommerceHub and ChannelAdvisor) is a leading global commerce solution that supports the entire commerce journey—from product listing and discovery to order fulfillment and performance optimization. By streamlining the path to purchase, Rithum enables brands and retailers to operate more efficiently, so they can maximize profitability.
With AI-powered automation, unified insights, and seamless integration across commerce and media channels, Rithum allows your team to focus on growth strategies while we handle the complexity of omnichannel orchestration. Whether you’re launching new products, expanding into new markets, or optimizing retail media campaigns, Rithum helps you turn every customer touchpoint into a revenue-driving opportunity.
Top global retailers and brands, such as Adidas, Best Buy, B&Q, Draper Tools, The Home Depot, and Zalando, trust Rithum to streamline their commerce operations and maximize results. With teams based in the U.S., U.K., Ireland, Spain, and Australia, we partner with clients worldwide to make commerce smarter, faster, and more connected.
Media Contact
Walker Sands, for Rithum
rithum@walkersands.com