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Rithum Adds Support for eBay Promoted Listings AdvancedBETA, Helping Brands and Retailers Boost Product Visibility and Drive Online Sales
Research Triangle Park, N.C. – September 8, 2021 – Rithum Corporation (NYSE: ECOM), a leading provider of cloud-based e-commerce solutions, today announced Rithum’s multichannel commerce platform now supports eBay’s newest cost-per-click advertising model Promoted Listings AdvancedBETA, helping brands and retailers unlock their selling potential and stand apart in the increasingly competitive e-commerce marketplace. Rithum’s expanded support, designed to increase product visibility and drive online sales, can connect sellers with millions of active browsers and buyers on the eBay marketplace.
With powerful automation and campaign management capabilities, Promoted Listings AdvancedBETA allows eBay sellers in the US, UK, DE, IT, and AU to drive traffic to their listings with access to top of search placement using keyword and budget controls. Rithum enables its customers to create, monitor, and manage eBay and other retail media campaigns from one central platform.
“We’re excited to offer advertisers the tools to break through the noise and be seen,” said Steve Frechette, vice president of product management at Rithum. “Online shoppers have a plethora of options, requiring brands and retailers to strategically position their merchandise at every stage of the buying journey. Our long-standing partnership with eBay continues to meet businesses at their point of need, removing the complexity of selling and advertising online to win the digital shelf. We invite sellers to leverage our expanded support for their success on eBay.“
eBay facilitates approximately 1.5 billion live listings for 19 million online sellers, reaching an estimated 159 million consumers worldwide.
“We’re excited to work with Rithum to make Promoted Listings AdvancedBETA available to sellers in their network. This is just one of the many investments we’re making to expand our offerings of ad solutions and meet the evolving needs of sellers to run and grow their business,” said Alex Kazim, VP of Global Advertising and General Manager at eBay.
The eBay marketplace is among nearly 200 selling channels integrated with Rithum’s robust platform, enabling brands and retailers to reach consumers worldwide. Rithum’s platform includes powerful automation capabilities that offer brands and retailers a competitive edge, helping them streamline their operations, improve inventory and order management, and boost product visibility across marketplaces, search engines, retail and social sites.
For more details about Rithum, visit Rithum’s blog, follow Rithum on Twitter @Rithum, like Rithum on Facebook and connect with Rithum on LinkedIn.
About Rithum
Rithum (formerly CommerceHub and ChannelAdvisor) is a leading global commerce solution that supports the entire commerce journey—from product listing and discovery to order fulfillment and performance optimization. By streamlining the path to purchase, Rithum enables brands and retailers to operate more efficiently, so they can maximize profitability.
With AI-powered automation, unified insights, and seamless integration across commerce and media channels, Rithum allows your team to focus on growth strategies while we handle the complexity of omnichannel orchestration. Whether you’re launching new products, expanding into new markets, or optimizing retail media campaigns, Rithum helps you turn every customer touchpoint into a revenue-driving opportunity.
Top global retailers and brands, such as Adidas, Best Buy, B&Q, Draper Tools, The Home Depot, and Zalando, trust Rithum to streamline their commerce operations and maximize results. With teams based in the U.S., U.K., Ireland, Spain, and Australia, we partner with clients worldwide to make commerce smarter, faster, and more connected.
Media Contact
Walker Sands, for Rithum
rithum@walkersands.com
