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Retail Razor: Prime Day 2025: What retailers must learn before the holidays
Prime Day 2025 broke records — but the real story is in the data. Meghan Barden, Director of Global Retail Media at Rithum, joins us on the latest episode of The Retail Razor Show to decode what it means for retail, ecommerce, and your Q4 strategy.
Meghan brings over 20 years of experience in marketing and retail media strategies to our discussion, making for a captivating conversation about the retail shopping holiday.
We sat down with Meghan to unpack what this year’s Prime Day shopping holiday event revealed about consumer behavior, retail strategy, and what’s coming next for ecommerce leaders heading into the holiday shopping season.
About Rithum
Rithum (formerly CommerceHub and ChannelAdvisor) is a leading global commerce solution that supports the entire commerce journey—from product listing and discovery to order fulfillment and performance optimization. By streamlining the path to purchase, Rithum enables brands and retailers to operate more efficiently, so they can maximize profitability.
With AI-powered automation, unified insights, and seamless integration across commerce and media channels, Rithum allows your team to focus on growth strategies while we handle the complexity of omnichannel orchestration. Whether you’re launching new products, expanding into new markets, or optimizing retail media campaigns, Rithum helps you turn every customer touchpoint into a revenue-driving opportunity.
Top global retailers and brands, such as Adidas, Best Buy, B&Q, Draper Tools, The Home Depot, and Zalando, trust Rithum to streamline their commerce operations and maximize results. With teams based in the U.S., U.K., Ireland, Spain, and Australia, we partner with clients worldwide to make commerce smarter, faster, and more connected.
Media Contact
Walker Sands, for Rithum
rithum@walkersands.com
