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Retail Gazette: M&S partners with Rithum to help ‘reshape’ as an omnichannel retailer
M&S is partnering with one of the world’s largest commerce networks to enhance the customer experience as it aims to hit £1bn of third-party sales – a significant increase on its earlier, medium-term goal of £400m. Back in November, the retailer saw Ted Baker, Superdry, Lyle & Scott and Musto join its Brands at M&S platform and it said its new partnership with Rithum will allow the business “to expand assortment, boost customer engagement and loyalty, and attract new customers, while maintaining profitability with more agile and flexible merchandising and fulfillment.”
Rithum is one of the world’s largest commerce networks and provider of software solutions connecting supply, demand and delivery for retailers and brands globally. It is supporting M&S’s digital transformation journey by providing its Commerce Suite, which will enable the business to quickly expand assortment, boost customer engagement and loyalty, and attract new customers, while maintaining profitability with more agile and flexible merchandising and fulfillment.
Read the full story at Retail Gazette here.
About Rithum
Rithum (formerly CommerceHub and ChannelAdvisor) is a leading global commerce solution that supports the entire commerce journey—from product listing and discovery to order fulfillment and performance optimization. By streamlining the path to purchase, Rithum enables brands and retailers to operate more efficiently, so they can maximize profitability.
With AI-powered automation, unified insights, and seamless integration across commerce and media channels, Rithum allows your team to focus on growth strategies while we handle the complexity of omnichannel orchestration. Whether you’re launching new products, expanding into new markets, or optimizing retail media campaigns, Rithum helps you turn every customer touchpoint into a revenue-driving opportunity.
Top global retailers and brands, such as Adidas, Best Buy, B&Q, Draper Tools, The Home Depot, and Zalando, trust Rithum to streamline their commerce operations and maximize results. With teams based in the U.S., U.K., Ireland, Spain, and Australia, we partner with clients worldwide to make commerce smarter, faster, and more connected.
Media Contact
Walker Sands, for Rithum
rithum@walkersands.com
