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Office Depot Europe Selects Rithum to Strengthen Ecommerce Presence
Retailer to Extensively Expand Product Assortment and Enhance Customer Experience with Rithum Drop Ship Platform
Hertford, UK —Office Depot Europe, a leading retailer of workspace solutions, has selected Rithum, a distributed commerce network specialising in drop-ship technology—to help expand its product assortment and create a more efficient supply chain in the UK and Europe.
“With customers demanding an increasingly self-serve experience, Office Depot Europe recognised the need to become more ecommerce-centered,” said Philip Hall, Managing Director Europe, Rithum.
“To make this shift and provide the best possible experience for customers, they needed a larger, more customised assortment that expanded beyond the inventory held in their own warehouses, and Rithum provides a robust and reliable drop ship platform to do just that.”
“Rithum provides us with a highly scalable solution that enables us to orchestrate our ecommerce processes better,” said Matt Steell, Director of Information and Integration, Office Depot. “We can now broaden our assortment without impacting our supply chain or incurring massive capital expenses to increase inventory and warehouse space because of our improved integration with our suppliers.”
Steell added, “Rithum’s platform gives us the ability and flexibility to manage and control a growing network of drop ship suppliers according to our specific business processes, and offers highly sophisticated exception-based management so that we can offer our customers a consistent experience. Our customers will also see no change in delivery promises, customer service or returns, which was a big bonus for us.”
“We are looking forward to working closely with Office Depot Europe to help them provide an even better ecommerce customer experience that meets customer expectations and improves supply chain efficiencies across their European operations,” said Frank Poore, Founder and CEO, Rithum.
About Rithum
Rithum™ is the industry’s most influential and trusted commerce network, helping brands, suppliers, and retailers work together to deliver connected e-commerce experiences. The Rithum platform helps brands and retailers accelerate growth, optimize operations across channels, scale product offerings and enhance margins.
Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end. More than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Rithum is the heartbeat of commerce.
Office Depot Europe Media Contact:
Roos Hunsche
About Rithum
Rithum (formerly CommerceHub and ChannelAdvisor) is a leading global commerce solution that supports the entire commerce journey—from product listing and discovery to order fulfillment and performance optimization. By streamlining the path to purchase, Rithum enables brands and retailers to operate more efficiently, so they can maximize profitability.
With AI-powered automation, unified insights, and seamless integration across commerce and media channels, Rithum allows your team to focus on growth strategies while we handle the complexity of omnichannel orchestration. Whether you’re launching new products, expanding into new markets, or optimizing retail media campaigns, Rithum helps you turn every customer touchpoint into a revenue-driving opportunity.
Top global retailers and brands, such as Adidas, Best Buy, B&Q, Draper Tools, The Home Depot, and Zalando, trust Rithum to streamline their commerce operations and maximize results. With teams based in the U.S., U.K., Ireland, Spain, and Australia, we partner with clients worldwide to make commerce smarter, faster, and more connected.
Media Contact
Walker Sands, for Rithum
rithum@walkersands.com
