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Martech Edge: Turning returns into revenue: Louis Camassa on data-driven strategies for global ecommerce
How do you view the role of return behavior, such as “bracketing” or overbuying with plans to return, in shaping your inventory and marketing strategies?
Return behaviors serve as a valuable signal that reveals friction in areas like sizing, customer trust, and product detail accuracy. Rather than treating them as anomalies, we analyze these behaviors to refine listing content, improve fulfillment sourcing decisions, and adjust ad bids to align with expected net margin outcomes. Understanding why customers return helps us optimize across the full commerce lifecycle.
About Rithum
Rithum (formerly CommerceHub and ChannelAdvisor) is a leading global commerce solution that supports the entire commerce journey—from product listing and discovery to order fulfillment and performance optimization. By streamlining the path to purchase, Rithum enables brands and retailers to operate more efficiently, so they can maximize profitability.
With AI-powered automation, unified insights, and seamless integration across commerce and media channels, Rithum allows your team to focus on growth strategies while we handle the complexity of omnichannel orchestration. Whether you’re launching new products, expanding into new markets, or optimizing retail media campaigns, Rithum helps you turn every customer touchpoint into a revenue-driving opportunity.
Top global retailers and brands, such as Adidas, Best Buy, B&Q, Draper Tools, The Home Depot, and Zalando, trust Rithum to streamline their commerce operations and maximize results. With teams based in the U.S., U.K., Ireland, Spain, and Australia, we partner with clients worldwide to make commerce smarter, faster, and more connected.
Media Contact
Walker Sands, for Rithum
rithum@walkersands.com
