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How adaptive asset-light retail models can engage Gen Z’s shopping habits
Published in Retail Dive.
As Generation Z enters adulthood, the retail industry is buzzing with debate about how best to adapt customer journeys to cater to this demographic’s unique shopping behavior. As lifelong digital natives, Gen Zers are experts in “outsmarting” traditional sales funnels and customer journeys, requiring retailers to stay several steps ahead in order to keep them engaged.
Our data-driven network of brands and retailers uniquely positions us to address these challenges, keeping overhead costs under control while keeping Gen Z shoppers engaged across all touchpoints. Read more in Retail Dive here.
About Rithum
Rithum (formerly CommerceHub and ChannelAdvisor) is a leading global commerce solution that supports the entire commerce journey—from product listing and discovery to order fulfillment and performance optimization. By streamlining the path to purchase, Rithum enables brands and retailers to operate more efficiently, so they can maximize profitability.
With AI-powered automation, unified insights, and seamless integration across commerce and media channels, Rithum allows your team to focus on growth strategies while we handle the complexity of omnichannel orchestration. Whether you’re launching new products, expanding into new markets, or optimizing retail media campaigns, Rithum helps you turn every customer touchpoint into a revenue-driving opportunity.
Top global retailers and brands, such as Adidas, Best Buy, B&Q, Draper Tools, The Home Depot, and Zalando, trust Rithum to streamline their commerce operations and maximize results. With teams based in the U.S., U.K., Ireland, Spain, and Australia, we partner with clients worldwide to make commerce smarter, faster, and more connected.
Media Contact
Walker Sands, for Rithum
rithum@walkersands.com
