Back to all
Fashion Capital: Three Ways AI is Set to Disrupt Fashion and Retail
Artificial intelligence. The hot topic on everyone’s mind. With large language models like Chat GPT and Baird moving AI from science fiction to part of our everyday lives, the next question is how it will impact our places of work…
For the fashion sector, AI has the potential to be transformative. From trend prediction to product mapping and inventory management, AI can increase efficiency and reduce waste, having a direct impact on a brand or retailer’s profit margin…There’s no doubt that AI is set to revolutionise fashion and retail, those who embrace and integrate these new advances will be the ones to stay ahead of the competition. AI has the potential to improve the industry, both for retailers and for consumers, with new levels of efficiency, trend prediction and personalisation. In a time when budgets are being squeezed, customer expectations are higher than ever and brands are being held more accountable for their waste, AI could really be the answer to the industry’s prayers.
Read the full article in Fashion Capital.
About Rithum
Rithum (formerly CommerceHub and ChannelAdvisor) is a leading global commerce solution that supports the entire commerce journey—from product listing and discovery to order fulfillment and performance optimization. By streamlining the path to purchase, Rithum enables brands and retailers to operate more efficiently, so they can maximize profitability.
With AI-powered automation, unified insights, and seamless integration across commerce and media channels, Rithum allows your team to focus on growth strategies while we handle the complexity of omnichannel orchestration. Whether you’re launching new products, expanding into new markets, or optimizing retail media campaigns, Rithum helps you turn every customer touchpoint into a revenue-driving opportunity.
Top global retailers and brands, such as Adidas, Best Buy, B&Q, Draper Tools, The Home Depot, and Zalando, trust Rithum to streamline their commerce operations and maximize results. With teams based in the U.S., U.K., Ireland, Spain, and Australia, we partner with clients worldwide to make commerce smarter, faster, and more connected.
Media Contact
Walker Sands, for Rithum
rithum@walkersands.com
