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Digital Commerce 360: Lane Bryant to launch dropshipping program with Rithum
Lane Bryant will work with Rithum’s Commerce Solutions network to launch a dropshipping program.
The Ascena Retail Group portfolio merchant sees the collaboration as a step toward carrying a larger assortment of products, enabling it to ship products not stocked within its own warehouse inventory. Lane Bryant is a mall stalwart specializing in women’s apparel and intimates.
“Retailers today need flexibility to test and expand assortments without taking on inventory risk,” said Steve Davis, an assistant vice president at Lane Bryant. He oversees footwear, accessories and drop-ship development. “Our partnership with Rithum allows us to strengthen our ecommerce ecosystem while giving our customers broader access to products they love.”
About Rithum
Rithum (formerly CommerceHub and ChannelAdvisor) is a leading global commerce solution that supports the entire commerce journey—from product listing and discovery to order fulfillment and performance optimization. By streamlining the path to purchase, Rithum enables brands and retailers to operate more efficiently, so they can maximize profitability.
With AI-powered automation, unified insights, and seamless integration across commerce and media channels, Rithum allows your team to focus on growth strategies while we handle the complexity of omnichannel orchestration. Whether you’re launching new products, expanding into new markets, or optimizing retail media campaigns, Rithum helps you turn every customer touchpoint into a revenue-driving opportunity.
Top global retailers and brands, such as Adidas, Best Buy, B&Q, Draper Tools, The Home Depot, and Zalando, trust Rithum to streamline their commerce operations and maximize results. With teams based in the U.S., U.K., Ireland, Spain, and Australia, we partner with clients worldwide to make commerce smarter, faster, and more connected.
Media Contact
Walker Sands, for Rithum
rithum@walkersands.com
