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Chief Marketer: The Lowe’s marketplace boosts SEO value, sales
For shoppers looking to buy a ceiling fan, they can browse the 100 Lowe’s has in store or the 8,000 more the home improvement store has online.
And that’s the power of a marketplace: More options.
Joseph Cano, Senior Vice President of Digital at Lowe’s, knows shoppers don’t want 8,000 ceiling fan options. But there’s a much higher likelihood now that one of those fans will be the one the shopper wants, Cano said.
“Anytime you hopefully now search on Lowe’s, you will absolutely find something that you actually need, whereas before you probably didn’t,” Cano said. “It might’ve given you a null page or might’ve given you something that’s like, ‘Oh, this isn’t exactly what I was looking for.’”
About Rithum
Rithum (formerly CommerceHub and ChannelAdvisor) is a leading global commerce solution that supports the entire commerce journey—from product listing and discovery to order fulfillment and performance optimization. By streamlining the path to purchase, Rithum enables brands and retailers to operate more efficiently, so they can maximize profitability.
With AI-powered automation, unified insights, and seamless integration across commerce and media channels, Rithum allows your team to focus on growth strategies while we handle the complexity of omnichannel orchestration. Whether you’re launching new products, expanding into new markets, or optimizing retail media campaigns, Rithum helps you turn every customer touchpoint into a revenue-driving opportunity.
Top global retailers and brands, such as Adidas, Best Buy, B&Q, Draper Tools, The Home Depot, and Zalando, trust Rithum to streamline their commerce operations and maximize results. With teams based in the U.S., U.K., Ireland, Spain, and Australia, we partner with clients worldwide to make commerce smarter, faster, and more connected.
Media Contact
Walker Sands, for Rithum
rithum@walkersands.com
