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ChannelX: The listing illusion & why 40% of retailers are automating consumer disappointment
Philip Hall, Managing Director Europe at Rithum reveals that superb listings on marketplaces don’t cut it in 2026. The battleground is now the unglamorous backend of the business, specifically inventory coordination. Get this wrong and Philip says that you are simply automating consumer disappointment!
A curious paradox has emerged in ecommerce. According to the latest eTail Insights survey of industry leaders, 81% of retailers now view marketplaces as the central pillar of their commercial strategy. However, the strategy for digital storefront growth is often outpacing the operations supporting it.
About Rithum
Rithum (formerly CommerceHub and ChannelAdvisor) is a leading global commerce solution that supports the entire commerce journey—from product listing and discovery to order fulfillment and performance optimization. By streamlining the path to purchase, Rithum enables brands and retailers to operate more efficiently, so they can maximize profitability.
With AI-powered automation, unified insights, and seamless integration across commerce and media channels, Rithum allows your team to focus on growth strategies while we handle the complexity of omnichannel orchestration. Whether you’re launching new products, expanding into new markets, or optimizing retail media campaigns, Rithum helps you turn every customer touchpoint into a revenue-driving opportunity.
Top global retailers and brands, such as Adidas, Best Buy, B&Q, Draper Tools, The Home Depot, and Zalando, trust Rithum to streamline their commerce operations and maximize results. With teams based in the U.S., U.K., Ireland, Spain, and Australia, we partner with clients worldwide to make commerce smarter, faster, and more connected.
Media Contact
Walker Sands, for Rithum
rithum@walkersands.com
