Privalia

The Privalia marketplace was created in 2015 in both Spain and Italy, right before becoming part of the Veepee group in 2016. In line with the Veepee group’s essence, it is a discount marketplace for outlet collections. Connected brands have total control over their catalog and they’re the only ones selling their products. In line with Privalia’s essence, the marketplace is a discount marketplace for outlet collections. Connected brands have total control over their catalog and they’re the only ones selling their products.

Sellers need to be previously validated by our sales team in order to start the technical onboarding process. Brands can be directly pitched by our Business Development team to fulfill our sales strategy, but sellers can also send spontaneous applications so they can evaluate their potential. Please note that the Privalia marketplace favors brands over distributors, and that we look for well-known brands that can offer strong discounts and a deep catalog.

Privalia and Channel Advisor started their collaboration in 2021 and since then we’ve worked together to connect more than a dozen strategic sellers in Spain and Italy. Rithum is already at the Veepee group’s integrators top 4 in terms of turnover share, and our partnership will be pushed even further in the years to come.