Perplexity

Your AI-Powered search & discovery companion 

Perplexity is an advanced AI search engine designed to deliver direct, conversational answers sourced from real-time web data. Perplexity synthesizes information into accurate, verifiable responses that are backed by source citations.  

Perplexity unlocks a new way to search, learn, and create. 

Key Features 

• AI-powered search: Answers are generated using large language models (LLMs), including GPT-4o, Claude, and Gemini Pro, and live web data.  

• Real-time sources: Every response includes clickable citations for transparency and further reading. 

• Follow-up friendly: Perplexity remembers conversation context, enabling natural dialogue and deeper exploration. 

• Multimodal capabilities: Users can explore complex topics, summarize documents, generate images, or perform deep research across nearly any domain. 

• Pro tools for power users: Includes advanced model selection, file analysis, research mode, and labs for long-form outputs. 

Rithum + Perplexity: Accelerating discovery and readiness for the agentic commerce era 

Rithum prepares and optimizes product data feeds tailored for Perplexity. While formal feed ingestion support is still emerging, early-stage configuration creates long-term advantage in tailoring feeds for Perplexity’s AI environment – positioning brands to be discoverable and shoppable as intelligent agents begin to transact on behalf of users. 

• Feed optimization: Rithum configures catalog attributes to align with LLM search behavior. 
• First-mover advantage: With Rithum, brands can lead in the emerging agentic AI commerce space: ready to be discovered and recommended by intelligent agents like Perplexity. 
• Future-proofing: When AI agents standardize product feed ingestion in the near future, your brand will already be there with clean, compliant, and AI-ready data.