Kakao has established its own e-commerce domain with relational commerce
Based on Kakao Talk, the No. 1 messenger in the number of Korean users, Kakao has established its own area by introducing “relational commerce” that exchanges gifts with each other. Since COVID-19, non-face-to-face gift making has become commonplace and the mobile gift giving market has grown to a 3 trillion won market, and Kakao gift service is used by 8 out of 10 Koreans.

Kakao Talk Gift

Kakao Talk Gift is a messenger-based commerce platform that exchanges gifts through Kakao Talk.

Kakao Talk shopping

Anyone can easily create a store on Kakao Talk, the No. 1 mobile messenger app in Korea
It is a brokerage platform that provides a new shopping experience through Kakao Talk relationships.