Hmall

Hmall is an Internet shopping mall for Hyundai Home Shopping.

It launched the first T-commerce service in Korea. (What is T-commerce?) In 2011, the industry launched the industry’s first smart TV-only shopping app to allow convenient shopping by freely crossing three media: PC, mobile, and TV.

The strength of Hyundai Home Shopping is more than 20 million customers. Based on this, it is responding quickly to new trends such as live commerce. The live commerce business has grown more than five times in sales in two years since its launch in 2018. The cumulative number of viewers per year also reaches 25 million.