Your Amazon Fulfilment by Amazon (FBA) quantity is no longer just for your Amazon listings!

You can advertise this quantity on any Rithum-supported channel and share that quantity across channels to gain maximum exposure for your products. When orders come in, Rithum will route the order fulfillment request to Amazon FBA fulfillment warehouse where the order will be picked, packed and shipped with shipping and tracking information sent back to the sales channel for the ultimate buyer.

Illustrative graphic of multi-channel fulfillment

Multi-Channel Fulfillment by Amazon (FBA) Program Features

  • Rithum auto-detects FBA quantity directly from Amazon.
  • List quantity is held in FBA on any Rithum-supported channel and orders are fulfilled via Amazon’s FBA.
  • Choose which channels to enable for Multi-Channel FBA fulfillment.
  • Prioritize your distribution centers for fulfillment on each channel, including Multi-Channel FBA.
  • When a purchase occurs on a channel, Rithum will communicate the order to Amazon FBA for fulfillment processing.
    • Rithum sends the original marketplace order ID to Amazon when making the fulfillment request.
  • The feature supports Rithum-managed channels and those orders received via the Rithum Orders API and/or orders added directly through the Rithum user interface.
    • If you have a channel outside Rithum, such as your own webstore, you can use Multi-Channel FBA, whether you are providing orders to Rithum with the Orders API or adding them directly.
  • Amazon FBA will pick, pack and ship the order while returning shipping & tracking information back to Rithum and the sales channel.
  • Amazon uses a variety of different shipping services to meet or exceed the desired shipping speed. Shipping speeds include standard (3-5 days), expedited (2 business days) or priority (1 business day).
  • Use Multi-Channel FBA exclusively to fulfill orders on other channels while not listing on
  • If Amazon refuses a fulfillment (for lack of quantity or other reason), you will be notified and given the option to retry, cancel the request or change the distribution center to your seller-managed distribution center.

Tasks to Complete

To set up the Multi-Channel FBA feature you must sign up for FBA on Amazon, activate Multi-Channel Fulfilment and then perform some set up in Rithum.

  • List products for FBA
  • Enable your FBA distribution center for non-Amazon channels
  • View multi-channel orders in all sales