Where commerce gets real

Watch the Rithum LIVE sessions on-demand

Rithum LIVE 2025 brought together the best of retail and brand leaders for a day of fresh perspectives. Now you can watch all the sessions from this one-day exclusive event on-demand.

Hear from the front-lines of commerce on what strategies they’re using to move faster, scale smarter, and navigate what’s next.

Keynotes

The platform behind the most profitable moves in commerce

Rithum CEO Lou Keyes shares the vision behind the Rithum platform, including what we’ve learned from unifying the two powerhouses of ChannelAdvisor and CommerceHub, and why today’s evolving commerce world represents a reset for industry.

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The 2026 commerce readiness index

Based on a global survey of commerce leaders, this session from Rithum CMO Suzin Wold dives deep into how rising operational costs, shifting consumer behavior, channel fragmentation, tariffs, AI, and other pressures are impacting the commerce industry. And what leading brands and retailers say is working (and what’s not) to fight back against the pressure.

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How Rithum is turning AI hype into real advantage

Rithum CTO Ali Irturk, PhD, and Head of AI Sebastian Spiegler, PhD, show how clients are deploying practical, scalable AI to sidestep tech pitfalls, strengthen data foundations, and empower teams. They’ll get into the nuts and bolts of how tools like Magic Mapper streamline onboarding and ongoing optimization. The session also looks ahead to agentic commerce—what’s real now, what’s next, and what it means for your roadmap.

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Real (Commerce) Talk with Vinny O'Brien

Vinny O’Brien, Creative Producer & Consultant at RMW Commerce, talks with Mike Perera, Senior Director for Nike, Direct Digital Commerce, and Jack Alcock, Marketplace Manager for Draper Tools, to unpack how brands are navigating digital chaos with agility, data, and authenticity. From AI’s impact on discovery to fostering culture, curiosity, and cross-border growth, the panel explores how marketplaces, innovation, and brand-first strategies are shaping the future of commerce.

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Rethinking AI and how agents impact business and humanity

Daniel Hulme, Chief AI Officer at WPP, shares a practical framework for AI and agentic technologies that cuts through the hype. He shows how organizations can adopt AI purposefully to drive growth and streamline operations, while augmenting their teams power to unlock creativity and sustained innovation. He also explores macro impacts on business and society in the coming decades—and what leaders should do now.

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Empowering smarter commerce: What's next from Rithum

Louis Camassa, Rithum Product Director, and Ellie Williams, Rithum SVP, Product, Design & Data, share the vision behind smarter commerce at Rithum and the data powering it. They’ll unpack Network Discovery and the RithumIQ suite, showing how brands and retailers can decide where to sell, what to sell, and at what price to maximize profitable growth.

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Evolving retail media

Meghan Barden, Rithum Director of Global Retail Media, and Louis Camassa, Rithum Product Director, outline how Rithum is evolving its retail media platform. They’ll cover the shift from external partnerships to building in-house, the upcoming self-service SKU that gives brands more control, and roadmap enhancements aimed at making Rithum’s retail media solutions more competitive. You’ll get a clear view of what’s changing, why it matters, and how to plug it into your planning.

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Brands

Gearing up for the future of retail

Guthrie Collin, VP, Product Management for Roundel Media at Target, shares how Target is transforming the digital experience to better serve guests and accelerate partner growth. He’ll unpack the latest innovations—from a personalized homepage and smarter search to a unified deals hub and a curated marketplace—and the product decisions behind them. You’ll learn how Target is leveraging technology, data, and retail media to create a seamless shopping journey while helping brands stand out and succeed.

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The future of brand relevance in an AI-first world

Brittny Cantor and Caitlyn Ford, Commerce Strategy & Innovation Leads at Accenture Song, the world’s largest technology-powered creative group, deep dive into the rapid rise of Generative Engine Optimization (GEO) and how brands can turn it into a durable advantage. They unpack what GEO means for product discovery, content strategy, and media mix, share practical playbooks to operationalize it, and outline how to measure impact.

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Brand leadership in the age of agentic commerce

Arun Kumar, Global Head of AI for Accenture Song, explains how agentic AI in commerce is reshaping the way brands design and run data infrastructure. He breaks down the new requirements for real-time pipelines, product and content graphs, identity resolution, governance, and measurement, with practical patterns and reference architectures.

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Walmart marketplace advantage

Matthew Ligon, Senior Director of Global Strategic Partnerships for Walmart Marketplace, leads a walkthrough of how Walmart Marketplace helps sellers tap Walmart’s trusted brand and growing digital presence to streamline operations, grow sales, and build loyalty.

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Your growth playbook: Amazon tools for every channel

Jason Rubenstein, Sr. Partner Development Manager for Amazon, and Ali Moghtaderi, Sr. Tech Partnership Manager for Amazon, show how to grow across channels without building a new ops org. They break down the Amazon Stores Agency Program for scaling new sellers on Amazon, how Multi-Channel Fulfillment powers off-Amazon orders and centralized inventory, and how to connect it all through Rithum to create a streamlined commerce engine.

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Fireside chat with Zalando

Philip Hall, Managing Director for Rithum, and Ramiyla Krawinkel, VP Partner Platform for Zalando, share insights on marketplace trends and strategies for driving operational efficiency in today’s fast-changing commerce landscape.

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Navigating 1P/3P: Pricing, product optimization, & AI readiness

Nistaar Chandhok, Rithum’s Senior Manager of Sales, Tim Bremkes, Head of Platform & Shop for Trotec GmbH, and Jack Alcock, Marketplace Manager for Draper Tools, share how Draper Tools and Trotec navigated the shift between 1P and 3P models using data insights, marketplace strategy, and operational fundamentals. Get practical advice on pricing, product optimization, and preparing for AI-driven ecommerce success.

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Smarter selling, faster execution: New Balance’s marketplace operating system

Nicky Bowman, Strategic Account Director for Rithum, and Manuel Dominguez, Marketplaces Manager for New Balance, share how New Balance optimizes marketplace operations to drive efficiency while upholding its premium brand experience. They cover how automation, data, and strategic channel management enable smarter selling, faster execution, and sustainable growth across global ecommerce.

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Where fashion grows next: Powering customer-centric growth in Europe

Volker Bergner, VP Logistics & Commercial at ZEOS, hosts a look at Europe’s rapidly evolving fashion and lifestyle market. He shows how the ZEOS operating system helps brands trade across Europe, deliver localized experiences, and turn first-time shoppers into loyal customers. The session also previews Where Fashion Grows Next: Europe’s New Customer Equation, highlighting trends and opportunities shaping the next wave of growth. You will get insights into the landscape and how ZEOS supports growth across the region.

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From local love to market leadership: How Bol stays #1 in NL & BE

Patricia Lay, Senior Partnership Growth Manager at Bol, shares how Bol has built a highly trusted brand across the Netherlands and Belgium. Get the playbook and a practical path for international brands to launch and scale on Bol with Rithum support for onboarding, catalog quality, and performance insights.

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Retailers

Fireside chat with Neel Grover, CEO of ShopSimon

In this fireside chat, Neel Grover, CEO of ShopSimon, joins Blaine Nielsen, President of Retailers at Rithum, to explore the latest marketplace trends and what they mean for retail executives across commerce.

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Future-proofing the retail marketplace

Blaine Nielsen, President of Retailers for Rithum, and Josh Janos, VP of Macy’s Marketplaces, discuss building high-performing marketplaces that drive profitability, optimize assortment, and strengthen category performance. They’ll unpack what’s working now, what’s changing, and how to prepare for what’s next.

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The supplier experience playbook for growth

Matt Mallouk, Vice President of Partner Relationships for Rithum, David Staffieri, SVP eCommerce, Omni Ops & Marketing Analytics for Belk, Amy Bell, E-Business Solutions Manager for Army & Air Force Exchange Service (AAFES), and Hunter Cole, VP of 3rd Party Merchandising for AAFES offer a practical, foundational look at using Rithum to build an engaging supplier experience that drives efficiency and scales growth.

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Real (commerce) talk with Rick Watson

Rick Watson joins David Staffieri, SVP eCommerce, Omni Ops & Marketing Analytics for Belk, and Neel Grover, CEO for ShopSimon, to explore how retailers and marketplaces are navigating 2025’s volatile landscape.

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Customer-obsessed marketplace growth at Absolute-Snow

Philip Hall, EMEA Managing Director for Rithum, and Matthew Pyne-Madden, Managing Director at Absolute-Snow, share how Absolute-Snow has embraced a marketplace-focused strategy, using digital transformation, strategic brand partnerships, and data-driven insights to expand product assortments, improve customer experiences, and drive sustainable growth, all while keeping the customer at the heart of the business.

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