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Rithum: Stand up a marketplace without re-inventing the wheel
Traditional retail is trying to keep up in a Now Economy era of “I see it, I want it, I’ve got it.” Additionally, shoppers not only expect to find the perfect pair of sneakers, but also for those sneakers to come from a brand that supports their personal values — and to appear at their doorstep within 48 hours – preferably with a low carbon footprint.
In response, many retailers are looking to implement a marketplace to accelerate time to market of new products and meet rapidly evolving demand. They do this by providing third-party sellers access to self-service tools in order to list and manage products in their online store while taking a commission of those sales in exchange. However, the biggest challenges to starting a marketplace are the unknowns of what’s needed to maintain trust with your customers and overcome the cold start problem – because it takes time to get enough of the right sellers for a marketplace to generate meaningful revenue.
Despite what many technology providers might say, the platform is not the most important factor for marketplace success. More important for accelerating growth is a proven network of trusted selling partners curated to drive sales. This enables you to grow your business while reducing risk of marketplace not producing the expected ROI.
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About Rithum
Rithum (formerly CommerceHub and ChannelAdvisor) is a leading global commerce solution that supports the entire commerce journey—from product listing and discovery to order fulfillment and performance optimization. By streamlining the path to purchase, Rithum enables brands and retailers to operate more efficiently, so they can maximize profitability.
With AI-powered automation, unified insights, and seamless integration across commerce and media channels, Rithum allows your team to focus on growth strategies while we handle the complexity of omnichannel orchestration. Whether you’re launching new products, expanding into new markets, or optimizing retail media campaigns, Rithum helps you turn every customer touchpoint into a revenue-driving opportunity.
Top global retailers and brands, such as Adidas, Best Buy, B&Q, Draper Tools, The Home Depot, and Zalando, trust Rithum to streamline their commerce operations and maximize results. With teams based in the U.S., U.K., Ireland, Spain, and Australia, we partner with clients worldwide to make commerce smarter, faster, and more connected.
Media Contact
Walker Sands, for Rithum
rithum@walkersands.com
