Retail media advertising is growing at an accelerated pace. Spending is projected to surpass global television and streaming ads by 2028. This surge is fueled by the growth of third-party (3P) e-commerce platforms. 3P commerce provides brands and retailers with new ways to engage consumers through targeted ad placement. Rithum recently published the white paper, “Tap Into the Retail Media Boom: Maximizing Profitability,” available for download here.
The white paper highlights challenges for brands and retailers. These challenges include increased privacy concerns while navigating retail media to stay competitive. Retail media allows brands and retailers the opportunity to leverage first-party data for personalized advertising. However, data inconsistency and complex marketplace landscapes require advanced solutions.
Three key takeaways from Rithum’s retail media white paper
- Embrace the 3P commerce business model which allows brands to scale efficiently, reduce inventory risks, and extend market reach.
- Overcome retail media advertising challenges with integrated ad strategies using consistent data, and performance measurement.
- Explore diverse retail media channels by utilizing sponsored product listings, banner ads, and video ads to increase visibility and engagement directly within retail platforms.
How Rithum can help optimize retail media ad strategy for retailers and brands
Rithum offers comprehensive solutions to help retailers and brands to increase sales with retail media advertising.
Product-level optimization allows retailers and brands to streamline ad placements across various marketplaces through Rithum. This ensures optimal positioning and effective use of advertising speed.
Gain actionable insights with real-time data. Rithum’s advanced analytics enables informed decision-making allowing you to make timely changes to strategy.
Rithum’s advanced targeting capabilities enhance ad relevance and boost engagement and conversion rates.
Rithum continuously monitors and allows adjustments to be made in real-time.
Global reach and integration through Rithum gives retailers and brands access to retail channels and markets. This allows you to achieve global scale faster and more effectively.
Rithum’s white paper includes emerging trends in retail media. These include the growth of retail media networks, AI-driven personalization, and the shift to offsite channels.
Case study: Draper Tools
Download Rithum’s retail media white paper showcasing Draper Tool’s success in revitalizing its digital marketing strategies, optimizing e-commerce performance, and creating a safe environment for future experimentation. Learn how the brand reduced advertising cost of sales (ACOS) by 50% here.