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Drapers: Marks & Spencer powering up the third-party brand infrastructure
During a panel discussion at Drapers Future of Fashion Conference, Marks & Spencer director of online and omnichannel Stephen Langford revealed the retailer’s growth strategy for third-party brands. Langford was joined on stage by Drapers deputy editor Gabriele Dirvanauskas and Aarthi Ramamurthy, chief product officer of ecommerce services provider Rithum, to discuss profitable marketplace models for retailers. M&S partnered with Rithum, which also services sportswear brands Under Armour and Adidas, to expand its product selection with a unified marketplace for all its 60 third-party fashion brands. Rithum enables M&S to sell third-party brands without handling inventory and fulfilment, and the retailer aims to expand its offering to 100 third-party brands in the near future, while also boosting customer engagement and experience.
Read the story here.
About Rithum
Rithum (formerly CommerceHub and ChannelAdvisor) is a leading global commerce solution that supports the entire commerce journey—from product listing and discovery to order fulfillment and performance optimization. By streamlining the path to purchase, Rithum enables brands and retailers to operate more efficiently, so they can maximize profitability.
With AI-powered automation, unified insights, and seamless integration across commerce and media channels, Rithum allows your team to focus on growth strategies while we handle the complexity of omnichannel orchestration. Whether you’re launching new products, expanding into new markets, or optimizing retail media campaigns, Rithum helps you turn every customer touchpoint into a revenue-driving opportunity.
Top global retailers and brands, such as Adidas, Best Buy, B&Q, Draper Tools, The Home Depot, and Zalando, trust Rithum to streamline their commerce operations and maximize results. With teams based in the U.S., U.K., Ireland, Spain, and Australia, we partner with clients worldwide to make commerce smarter, faster, and more connected.
Media Contact
Walker Sands, for Rithum
rithum@walkersands.com
