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Book and Mortar drives 15% of sales on Temu in six months with Rithum
Book and Mortar results at a glance:
- Launched Temu through Rithum’s integration in August 2025.
- Listed several hundred thousand SKUs on Temu.
- Temu has driven about 15% of sales in roughly six months.
- Reported daily GMV in the $5,000 to $10,000 range on Temu.
- Manages dozens of units sold per day with minimal manual effort.
Pennsylvania-based Book and Mortar Record Store sells books, vinyl records, and collectibles online, with hundreds of thousands of products in its catalog. Founder Eric Auth runs his business with a small team, so every new marketplace has to be manageable. Rithum already supported day-to-day operations across channels, and Temu was brought into that same workflow.
Why Temu: more discovery, more volume
Temu gives Book and Mortar a different kind of reach to millions of consumers. Instead of relying on constant promotion, the platform’s discovery shopping experience surfaces products to shoppers based on what they’re browsing and buying. That matters when you carry a huge and diverse selection of books. Temu gives individual titles, from bestsellers to niche subjects, a better chance of finding the right audience and moving volume. The result is a channel that helps turn catalog breadth into steady sell-through.
The challenge: add Temu without building a spreadsheet process
Temu presented a real opportunity, and Book and Mortar wanted to bring the channel into its existing operations without adding separate manual setups. Without an integration, managing across different marketplaces involved multiple processes, spreadsheet-based workflows, and ongoing manual upkeep.
Why Rithum: one system instead of spreadsheets
Once Temu became available in Rithum in August 2025, Book and Mortar connected the channel and operated it at scale. Instead of maintaining listings one by one, the business could load products in bulk, keep workflows centralized, and reduce the errors that come with manual handling.
“Rithum’s integration with Temu made selling on Temu possible for us. We can load a large catalog in bulk and cut down on errors and hours of manual work. Adding Temu as a new channel has enabled us to scale to several hundred thousand SKUs, and it’s now making up over 15% of our sales within just six months.”
— Eric Auth, Business Owner, Book and Mortar Record Store
Impact and collaboration: steady progress, measurable contribution
With early traction and faster-than-expected sales on Temu, Rithum support helped work through account and platform requirements to address potential oversell risks, allowing the channel to run smoother.
Temu is now a solid part of Book and Mortar’s channel mix, without changing how the business runs day to day. Book and Mortar reports Temu at about 15% of total sales so far, with roughly $5,000–$10,000 in daily GMV.
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