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Unify Drop Ship and Marketplace for a Highly Flexible Go-to-Market Model — Don’t Get Stuck in ‘Either-Or’
Read the full article with Rithum VP, Industry Strategy Chris Koeppel here.
In today’s Now Economy, customers are gravitating increasingly toward the “I see it, I want it, I’ve got it” retail model — while at the same time they’re more intent than ever on making purchases that support their personal values. Retailers are scrambling to adapt to this exponentially expanded consumer dial tone. While companies are certainly collecting more and more data, data alone can’t drive this level of hyper-personalization — especially not in a traditional wholesale retail model. It’s simply not practical to stock millions of items in a warehouse, curate them at the individual product level, and put them in front of the right shoppers while still turning a profit.
About Rithum
Rithum (formerly CommerceHub and ChannelAdvisor) is a leading global commerce solution that supports the entire commerce journey—from product listing and discovery to order fulfillment and performance optimization. By streamlining the path to purchase, Rithum enables brands and retailers to operate more efficiently, so they can maximize profitability.
With AI-powered automation, unified insights, and seamless integration across commerce and media channels, Rithum allows your team to focus on growth strategies while we handle the complexity of omnichannel orchestration. Whether you’re launching new products, expanding into new markets, or optimizing retail media campaigns, Rithum helps you turn every customer touchpoint into a revenue-driving opportunity.
Top global retailers and brands, such as Adidas, Best Buy, B&Q, Draper Tools, The Home Depot, and Zalando, trust Rithum to streamline their commerce operations and maximize results. With teams based in the U.S., U.K., Ireland, Spain, and Australia, we partner with clients worldwide to make commerce smarter, faster, and more connected.
Media Contact
Walker Sands, for Rithum
rithum@walkersands.com
