Back to all
Total Retail: How Brands Can Build Better Relationships With Retailers
In the modern age of shopping, there isn’t a standard path to purchase. When consumers want to buy a product, they’re not limited to purchasing from a brick-and-mortar store. They have countless options on the digital landscape to aid in their journey to check out.
From online marketplaces to social media platforms to mobile apps, today’s consumers have multiple channels available to them while they shop, and they’re taking advantage of them. According to Insider Intelligence, forecasters expect multichannel sales to comprise close to 46 percent of all e-commerce sales by 2023, up from 40.3 percent in 2019. To meet consumers wherever they are, brands have adopted multichannel commerce strategies to ensure they remain top of mind with current and potential customers. However, being in multiple channels comes with challenges.
Read the full story in Total Retail here.
About Rithum
Rithum (formerly CommerceHub and ChannelAdvisor) is a leading global commerce solution that supports the entire commerce journey—from product listing and discovery to order fulfillment and performance optimization. By streamlining the path to purchase, Rithum enables brands and retailers to operate more efficiently, so they can maximize profitability.
With AI-powered automation, unified insights, and seamless integration across commerce and media channels, Rithum allows your team to focus on growth strategies while we handle the complexity of omnichannel orchestration. Whether you’re launching new products, expanding into new markets, or optimizing retail media campaigns, Rithum helps you turn every customer touchpoint into a revenue-driving opportunity.
Top global retailers and brands, such as Adidas, Best Buy, B&Q, Draper Tools, The Home Depot, and Zalando, trust Rithum to streamline their commerce operations and maximize results. With teams based in the U.S., U.K., Ireland, Spain, and Australia, we partner with clients worldwide to make commerce smarter, faster, and more connected.
Media Contact
Walker Sands, for Rithum
rithum@walkersands.com
