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Brands already using Rithum can connect to Allegro directly from their existing dashboard and manage it alongside every other marketplace channel. You can connect Allegro through the Rithum platform you already use to manage marketplaces, without rebuilding your product feeds or introducing new systems.
Central and Eastern Europe is now accessible through the same setup brands already use. Most of what made expansion difficult has been removed.
Central and Eastern Europe has outgrown its reputation as a secondary market
Growth in Western European ecommerce is slowing. The markets are crowded, customer acquisition is expensive, and brands are fighting harder for smaller gains. A lot of that pressure disappears when you look east.
Poland, Czechia, Slovakia, and neighboring markets are digitally mature, mobile-first economies with strong purchasing power and high trust in online shopping. Allegro alone provides access to a €20B ecommerce market and more than 21 million active buyers. Brand awareness reaches 88% in Poland and 75% in Czechia, and for many shoppers in the region, Allegro is where the buying journey starts.
“Polish consumers believe that if something doesn’t exist on Allegro, it doesn’t exist at all,” said Urszula Drej, a Team Leader at Allegro during Rithum’s annual Amsterdam dinner. “Over 60% of Polish shoppers choose Allegro over Google as their starting point. They treat it like a search engine and finalize their purchasing decisions there.”
Sellers on Allegro have a 2.5x greater chance of making a sale compared to relying solely on their own online store. That demand already exists. Brands entering through Allegro are reaching customers they would not reach otherwise.
Dyson is already seeing momentum as it expands into Poland through the integration.
We’re proud of the integration Rithum and Allegro have built to help bring our products to the Polish market.
— eCommerce Manager, Dyson
The integration removes the friction that used to slow down market entry
Expanding into Central and Eastern Europe through Allegro is handled entirely within your current Rithum setup. No separate integration project required.
- Your catalogue syncs without a rebuild. Product data, descriptions, pricing rules, and stock levels push directly from Rithum into Allegro in your own language and currency. Listings go live faster, with fewer errors and no duplicate feeds to maintain.
- All marketplace operations stay in one place. Allegro appears alongside your other channels in the Rithum dashboard. You manage everything from one login, and stock updates sync automatically across channels.
- Getting started doesn’t require a new operational layer. You’re adding a channel to infrastructure that’s already in place.
Allegro One Fulfilment covers logistics and compliance on the ground
Cross-border fulfilment and regulatory compliance are where most international expansions lose momentum. Allegro’s fulfilment network covers both.
With Allegro One Fulfilment, brands ship stock to a regional warehouse and Allegro manages the rest — storage, delivery across multiple shipping options tailored to local preferences, customer service, and return handling. Delivery times shrink, cross-border complexity drops, and customers get a local-feeling experience without your team building infrastructure in the region.
Allegro also supports automated handling of product safety and regulatory compliance, including GPSR, reducing the legal and operational lift on your side.
The Welcome Programme gives new sellers room to test before committing
Allegro offers an onboarding incentive for brands entering through Rithum that takes a lot of the financial risk off the table early.
- 100% commission discount for the first 90 days, so brands can validate demand and optimize listings before standard fees apply
- Allegro Ads credit to build visibility and gain traction from day one
That gives teams space to learn the market before fully committing to it.
Rithum provides the operational layer and Allegro provides the demand
Rithum manages catalogue syndication, inventory, and multi-channel workflow. Allegro delivers a large, high-intent buyer base and a fulfilment network built for the region. Paired together, brands get reach without taking on operational complexity.
If you’re already using Rithum, you can get access to over twenty million active buyers on Allegro with just a few clicks. You don’t need to reinvent the wheel. You can use what already exists.
— Urszula Drej, Allegro
Your existing data structure and processes stay intact. You gain immediate access to an active customer base in a region where competition from global brands is still lower than in Western Europe, and you do it without building separate infrastructure.
Getting started is already built into your Rithum setup
If you use Rithum, the tools to start selling on Allegro are already available to you. Connect the channel, sync your catalogue, and start reaching buyers across Central Europe with your current team and systems.
Central and Eastern Europe is ready for your brand. Now your systems are too.
